Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back up there. Nearly every SEO and online marketer I’ve talked to at conferences this year has mentioned the problems they’ve had with setting client expectations. It seems like clients (or bosses) want bigger, more amazing results — and they want them faster than ever before. We all keep hearing “What kind of results will I get?” or “How long will it take?” or “How much more traffic will we get?” And since there’s no way to definitively answer those questions, potential clients sometimes balk (or for in-house people, bosses give you “that look”) when we tell them, “It depends.” People assume that there’s a set task list, and if you complete those tasks, a site will magically jump to the top of search resul...
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