Manikandanseoanalyst

The latest updates give Android users access to emoji and GIF suggestions as they type and the ability to share GIFs in supported apps. Google has rolled a number of new features for GBoard for Android — the keyboard app it originally launched on iOS devices. Android users now will see emoji and GIF suggestions as they type, and they’ll be able to share GIFs in supported apps, including Facebook Messenger, Snapchat, Hangouts and Allo. The latest updates also include improved voice-typing, more keyboard themes and search features for right-to-left languages. “Now for the first time in right-to-left languages (think Arabic, Hebrew and Farsi), you can tap on the arrow or the G in the suggestion strip and get access to new search features, including web, GIF and emoji,” writes Reena Lee, a Google product manager, on the Google Search Blog. for more details... View sources  http://searchengineland.com/gboard-for-android-new-feature-emoji-gif-voice-typing-translate-270917...

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play. Each year, the Internet Advertising Bureau (IAB) and PwC releases their “Internet Advertising Revenue Full-Year Report,” which compiles revenue data from companies that sell online advertising. Their most recent full-year report, from 2015, shows annual revenues for these companies growing steadily year over year since 2009, with a compound annual grow...

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update tags without having to bother your developer. Google Tag Manager gives you control over how your tags are defined and how they fire. GTM involves a little bit of a learning curve, but once you understand the basics, you’ll wonder how you ever got along without it. If you’re an SEO who hasn’t yet delved into tracking codes (I know you’re out there, and it’s okay!), now’s the time to start. Using tracking code will help you measure the results of your marketing campaigns — essentially, you’ll be able to show the results that your digital marketing efforts are making. And don’t worry, you don’t have to be a programmer to dig in. As an added bonus, you can us...

Pinterest is bringing visual search to its Chrome browser extension. The new feature lets you search for images anywhere you go online. You never have to type in a search query or visit Pinterest to do it. If you’ve installed the Pinterest browser button for Chrome, you can either: Hover over any image and click on the magnifying glass (located next to the red Save button) to see Pinterest’s visual search results. Right click on the background of any webpage to see visual search results based on all the images on that page. Pinterest’s visual search results are based on the objects or products in the image or page you’ve selected. “You can even search for specific items inside an image, like that one interesting chair in the corner of a living room,” Kent Brewster, front-end engineer, Pinterest, wrote in a blog post. “Just resize the selected area to pinpoint the part of the image you want to search.” The visual search box can be resized and moved anywhere within the image...

Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back up there. Nearly every SEO and online marketer I’ve talked to at conferences this year has mentioned the problems they’ve had with setting client expectations. It seems like clients (or bosses) want bigger, more amazing results — and they want them faster than ever before. We all keep hearing “What kind of results will I get?” or “How long will it take?” or “How much more traffic will we get?” And since there’s no way to definitively answer those questions, potential clients sometimes balk (or for in-house people, bosses give you “that look”) when we tell them, “It depends.” People assume that there’s a set task list, and if you complete those tasks, a site will magically jump to the top of search resul...